What is digital marketing? The six pillars.ĭigital marketing must support your marketing and business goals, so in my book - Digital Marketing: Strategy, Implementation and Practice - I define Digital marketing, also called online marketing, simply as:Īchieving marketing objectives through applying digital technologies and media. And one crucial aspect of managing and optimizing your business that needs your attention more than ever is your digital marketing strategy. So, critically, all businesses need to think about the impact of this international phenomenon on customers, production, services, staff, and more. In fact, inflation knock-on effects can be felt all around the world. The impact of inflation can be felt in Europe and East Asia too, as the Financial Times tracker demonstrates. The UK has seen the BoE base rate increase from 0.25% at the beginning of 2022, to 2.25% as of last week on the 22nd of September. The US saw a four-decade-high of 9.1% in June, with July and August maintaining high levels of 8.5% and 8.3% respectively. Inflation levels, globally, are rocketing. Why is digital marketing more important now? If your business doesn't have a strategic digital marketing plan (also known as internet marketing) aligned with your business plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.įor each of the ten digital marketing examples, I will also recommend marketing solutions and next steps to help you optimize your marketing strategy in 2023. Yet they don't have an integrated plan to support digital transformation and business growth, and engage their audiences effectively online. Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation

Digital marketing is more important now than ever.

Free studio premium key 2017